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Advertising Branding Graphic design Website June 23, 2025

Smile Dental

Smiles Dental is the leading provider of dental care in Ireland

Task

National campaign to promote dental implant treatments

  • Strategy

    advertising strategy

  • Design

    Graphic design, advertising

  • Client

    Smile Dental

The Challenge

National campaign to promote dental implant treatments

The solution

Targeted and emotive campaign backed up by effective landing page

No one wants missing teeth to be the gap in their happily ever after. That idea carried the campaign across the website, social media, print and outdoor advertising boards. On the campaign landing page, an interactive dental assessment form captured visitor’s entered details, so a clinician could get in touch for a short initial call outlining the process and budget. Patients who were happy to proceed were then offered a full consultation.
Another cause for dental implants was sporting accidents which ‘Gaps from mishaps’ campaign run around sporting venues/ campuses.

Project results

So how did we do?

Emotive marketing material drove people to the online dental assessment and follow-up consultation. This new conversion funnel generated significant revenue and delivered the highest ROI of any campaign the practice had run before.

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