No one wants missing teeth to be the gap in their happily ever after. That idea carried the campaign across the website, social media, print and outdoor advertising boards. On the campaign landing page, an interactive dental assessment form captured visitor’s entered details, so a clinician could get in touch for a short initial call outlining the process and budget. Patients who were happy to proceed were then offered a full consultation.
Another cause for dental implants was sporting accidents which ‘Gaps from mishaps’ campaign run around sporting venues/ campuses.